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Friends of the legendary bird listed mahjong
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Ten years ago, Wei Guohua to Japan for business. By chance, he saw a piece of mahjong tiles can be automatically washed four tables. He wants the Chinese people love to play mahjong, puzzle cards by hand but is al ways, and never seen such a convenient device, this table should have a market.
So he bought two from Japan. After returning home, he rolled up his sleeves, with relatives and friends began dismantling the two mahjong. Later the experiment, according to the sample copy out of the Chinese first mahjong. A very short time, a company called "Matsuoka Electrical" companies established in Zhejiang, specialized in the production mahjong. Sure enough, such as Wei Guohua expected, was basically no competition on the domestic market, their product like gangbusters in 1995, had sold hundreds of the year, the average selling price in thousands of dollars. End of the year, he gave everyone the company bought a set of expensive suit said. At that time the company also more than a dozen individuals.
Today, Wei Guohua has become the arena of the "big brother" - he produced out of the Electrical and Mechanical Matsuoka, "bird friendly" card mahjong table is constantly exported throughout the country, occupying 65% of high-end market, mahjong, year of sales revenue to reach 3 million yuan. January 8, 2009, bird friendly leisure (ASX: TYO) listed on the Main Board in Australia.
This story in the Jiangsu and Zhejiang widespread local, imitators public. According to incomplete statistics, China produced mahjong now more than 500 companies, more than 1,000 other supporting businesses. Among them, more than half are in Jiangsu and Zhejiang provinces, the national output of up to tens of billions.
Mahjong Street
Cheng Ying Enshi's also considered a "bird friends." His boss in 2002 when the chance to see birds Friends of the show, think it is an opportunity to make a bird friendly local dealer. Was very good to do business, a small store to sell a year hundreds of mahjong, profits of up to 100% each year make a million.
In 2005, Cheng Ying's boss is opening a second store in Enshi. Today, in the southwest of Hubei urban centers of the three lines, he already has three stores. Last February, when manufacturers supply, special passes him a piece of red banners, give way they hung in Ying most conspicuous place. Cheng Ying opened it, banners that read: "Congratulations to the Friends to be the first bird listed companies." Cheng Ying astonished, he said he had no idea how, a mahjong table to do business, but also to the market.
Finally wrapped in a piece of banner signs along the store. One year later, Cheng Ying did not intend to take down, clean home every month and then hung up. He said this to him in the street, talk has clout.
Cheng Ying work in the gym Street the store. As the name suggests, the other side of this street is the city stadium, in this hundred meters long streets, the distribution of more than a dozen stores mahjong, operates different brands. "It's dressed with the Chengdu weaker than the temple." Cheng Ying follow the boss went to the temple dressed once, said the street has a stop to that long, open on both sides of all mahjong brand stores.
Chen Ying of these colleagues of the sales constituted a threat. In 2002, mahjong million are still more than the price and sell to earn a few thousand pieces, each salesperson can put a thousand dollars. But now, be on top of product configuration million, more than the mainstream products in their store in 4000 yuan, the cheapest as long as more than 2000. If the resistance under the patience, stroll a dozen stores, you are likely to Amoy thousand dollars below the mahjong.
Friends of casual bird just released annual report for 2009 fiscal year, although the after-tax profit of 720 million, up 9% over the previous year, but sales are down because of fierce competition by 7% to 66.5 million Australian dollars. Annual Report to the results of this decline, attributed to increased competition.
Cheng Ying in the store next to the transparent glass door, close to the four life-size posters, Eric Tsang took the green "send" plate, greeted with a smile. This is the century of the franchise stores Dragon Mahjong.
Store, also hung a picture of the owner and Eric Tsang, Cheng Ying said the owner used to get this picture to show off in front of them. This is the first exhibition in 2009 on the shooting. At that time, Century Dragon Mahjong for more than 100 vendors come to the fore, Eric Tsang endorsement invited to help out. This is a chore - the same day, Eric Tsang to maintain a consistent smile, and the brand more than 200 dealers from all over the photo.
Chen Ying said, it is that a few posters, photos of this, so that some customers feel that Century Dragon is also a "name brand", and more expensive. So, he did not remove the door for friends to celebrate the listing of red banners birds, because this can prove they are the industry leader.
Turn tail upgrade
Celebrity endorsements, has become a mahjong a common phenomenon in the market. Because of the special nature of the industry, means and scope of their propaganda is very restricted. Century Dragon's Mr Tsang said on the magazine, they did sign a sponsorship deal with Eric Tsang, but also a premise, not to speculation, they are reluctant to do more of foreign propaganda, "Some things will be very troublesome."
Cheng Ying, also encountered an embarrassing thing. Once they near the city center to do the outdoor billboard advertising for a month waiting. Break out the results of the fourth day of posters, advertising companies on the phone to talk, asked if he could take down to. The reason: these days engage in city building, authorities say the impact is not good. What specific impact, and the other did not say so, and Cheng Ying joked: "That goes without saying? Estimated leaders suspected of gambling that has abetted it."
Friends of listed birds, in the earnings report specifically emphasizes the sufficiency of cash flow. Referring to the reasons listed, the birds head of Friends of Hu Bin sales that influence and regulate the market is that they most valued. Sparrow said the Friends of the current strategy is to establish a "unity of the Commonwealth" mode, that is, open up the upstream suppliers, dealers and end users, purchasing, marketing and service as a whole, through the implementation of ERP, strengthen internal process management, integration of external supply business resources. Currently, the Commonwealth of more than 500 stores, 1,000 suppliers, service 10000 Chess Room.
Internal problems that do not know what is and what is foreign aggression.
In Zhejiang, many industries will be presented "dog economy", or "meat you grab." Hundreds of mahjong machine manufacturers, in fact, several regions in the vicinity of the machine to remove the split, personnel were hired dredged, the result is getting lower and lower prices, the market growing in confusion. Cheng Ying with the words, "you can put a table to open a shop, a change in the border even if the upgrade."
Early last year, Cheng Ying boss 3 stores opened in this location are Enshi "Mahjong Street." This store is not owned by the "bird friendly", but another brand agency boss "bird health." And "bird friendly" compared to "Sparrow Health" will be a latecomer. Cheng Ying said that his boss optimistic about the brand's three points: there are always new technologies, and shop fitting, price relative to the midrange.
Sparrow Health developed the first "seamless machine", so that the export of tiles on the desktop without a trace, then turn the LCD screen mounted up. Upgrading and updating should not just change the border, the feet of such "trick." In order to win in the end, in 2009 the company has put the country's 1,000 stores LCD TV, and with a bird health products and training CDs. Cheng Ying's "Brothers shop", I just recently installed a new LCD TV.
Cheng Ying started finding more and more unified brand image of the terminal, renovated at a cost of hundreds of thousands of third-tier cities in the store.
"Mahjong culture is a street culture, grass-roots culture, grass-roots groups to mahjong machine industry to grow. However, when mahjong to a certain stage of development of the industry and fully market-oriented, the need to enhance this culture, elite culture to be introduced and quality consciousness. If mahjong machine industry still follow the old path of the past development, the development of the space will become narrower and narrower, making it difficult to price war out of the quagmire. "bird Kankan Equipment Co., Ltd. Chairman Huang Weisen body in a particular industry, the media accepted the interview.
In 1998, the State Sports General Administration has been organized to fix the "China Mahjong Competition Rules." As the technical content of Competitive Mahjong Ma is much higher than normal, so luck is no longer the key to success. The study of the principles of gaming: the decision only if the luck is the key to victory when it may become popular gambling.
This seems to provide a bright mahjong viable future. In recent years, bird friends, bird health and other brands in different regions of the sponsorship, promotion of competitive mahjong games, in order to tap the trade potential, rectification of names for the industry. However, the complex rules virtually put up a high threshold. Survey, some fans still believe that Mahjong: color of money without some mahjong, fun greatly reduced.
The origin of mahjong
"There is where the Chinese people may not Chinese, but it may save a pair of Chinese mahjong."
Mahjong in China for three or four thousand years of culture. Origin unknown, reportedly the first from the court into the civil society, popular in the Ming and Qing dynasties. After hanging Ma, Mo, and licensing and other forms, the last domino to become today's 108.
When others are debating the origin for the mahjong, the Ningbo Tianyi quietly next to the museum built a mahjong, and said that Ningbo is the true origin of mahjong. Today, Zhejiang in the mahjong, mahjong machine dominates the production.
Mahjong machine was first developed by the modern industry in Japan the first invention and production. The Japanese also love to play mahjong, but more in a special chess rooms, very few people in their own activities. At the mahjong table, the Japanese rarely with the same pronunciation in Mandarin Chinese.
At first, mahjong is a small amount imported from Japan to China, because China's huge market after the 1990s the Japanese to open factories in China, mass production of automatic mahjong machine. Mahjong connection to China, some sensitive business free from the brand agency into production, the final occupation of the Chinese market. To incomplete statistics, China had bird friendly, sun and, Tangbang, health and other bird more than 500 manufacturers.
Principles of mahjong
What happens inside the table can quickly be placed neatly tiles?
In fact it works is simple: in the tiles on the back containing magnets and magnetic attraction and other things can be positive not, the cards are shuffling back up the magnetic drum circle suck, sent to the delivery slot, push the motor from the stack piled baidunzi . The cards face up on the disc continues to rotate, the disc has a small spring on the cards turned aside, so that the cards turned face down. Until all the cards have been sent to the slot away. As long as people press the elevator button, the pallet will be sent to the card table surrounded by folded.
